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-- Vice President, Financier Relations Great. Thank you Carol, as well as good morning every person. Thank you all for joining us today. On our telephone call today, we have Canopy Development's Chief Executive Officer, David Klein; and our CFO, Mike Lee. Prior to economic markets open today, Cover issued a news launch announcing our financial results for our initial quarter ended June 30, 2020.
Before we begin, I would love to remind you that our conversation will include positive statements that are based upon management's current sights as well as presumptions, and also that this conversation is qualified in its whole by the cautionary note relating to progressive statements that's included at the end of this early morning's press release.
Furthermore, settlements between any type of non-GAAP measures to their closest reported GAAP steps are consisted of in our revenues release equipped to the SEC and also Canadian safeties regulatory authorities. Please keep in mind that all economic info is offered in Canadian dollars unless otherwise noted. Following prepared statements by David and Mike, we will certainly perform a Q&A session, throughout which inquiries will certainly be extracted from experts (custom shade canopy).
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With that said, I'll turn the phone call over to David. David, please go in advance.-- Principal Executive Police Officer Thanks Judy, and also great early morning everybody. I wish that you and also your families are keeping risk-free as well as well. Although still browsing with an international pandemic, I boast of just how Cover has replied to difficulties during this period.
Our ideas and also prayers head out to every one of those who have actually been affected by racial oppression as well as associated acts of violence. entrance canopy. Canopy acknowledges our responsibility to do even more to increase the depiction of black, native as well as individuals of color employees at every level in our organization, while buying social justice efforts, such as offering access to lawful services for areas overmuch influenced by the cannabis restriction.
Recently, I signed the Black North CEO promise to make certain that progress on this concern remains to be a leading concern for our business. The objective of the Black North CEO promise is to resolve systemic racism in the conference room, and consists of contending least three as well as a half percent of executive and board roles in Canada held by black leaders by 2025.
In fact, as political stress starts to develop for marijuana permissibility in the U.S., I 'd such as to repeat the instance for an updated government stance on cannabis. Each time when millions are marching to take down systemic bigotry, government marijuana legalization would certainly represent a ez pop up canopy tent vital departure from the decades-old war on drugs which triggered unfair rates of imprisonment amongst minorities.
And it's approximated that the lawful sale of recreational cannabis in the UNITED STATE, if legislated in all 50 states today, would certainly generate even more than $175 billion by 2025 in government sales, company and also payroll tax obligations and include almost 1.6 million tasks by 2026. There is no inquiry that our sector can be a crucial motorist of the USA financial healing.
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Congress appears to have actually acknowledged the very same possibility that we see in cannabis with expenses like the MORE Act, as well as with energy growing across both sides of the-- it's our vision to release these delightful as well as extremely risk-free more helpful hints items for grownups to consume in a liable matter. As we increase our existence in the U.S., we will certainly remain to contribute our understanding in collaboration with the ideal regulative bodies in order to guarantee risk-free and also effective criteria are executed.
There are 4 vital motifs that Mike as well as I wish to concentrate on today. First, Cover is boosting implementation and nimbleness in Canada. We've promptly finished a rollout of our value-flower method. We've significantly enhanced our consumer order fill rates. Our Marijuana 2.0 see here profile remains to obtain energy, and we're adjusting swiftly to the changes in the market and competitive characteristics.
We're boosted-- we've enhanced the moisture content of our flower products, and also we have actually introduced a number of study initiatives to more improve our flower quality. Our industrial group remains to engage with bud tenders and personnel at retail shops to drive boosted understanding of our top quality initiatives and customer comments on the quality of our marijuana beverages continues to be very favorable.
market. We introduced our new shopping site, shopcanopy.com in the U.S. Our First & Free brand has actually broadened into topicals and creams, and also biosteel, ready-to-drink beverages in tetra packs are currently readily available, just to call a couple of. As well as finally, we continue to concentrate on monetary self-control while additionally spending for future growth possibilities.
We stated we're developing a world-class, consumer-centric and innovation-driven firm. So allow me provide you a couple of instances of the progression we're making below. We've completed a nationwide repositioning of our TWD flower including modifications to cost pack architecture with greater and more regular THC varieties. We're seeing improved sales rate as well as market share efficiency, with our buck share raising almost 5 points in worth blossom in the district of Ontario during the current 4 weeks ended July 19.